Global luxury fashion brand Gucci has joined EYE for the first time to launch its Gucci by Gucci fragrance with an extensive advertising campaign spanning Terminals 1, 2 and 3 at Singapore Changi Airport.

“Utilizing EYE’s integrated pillars in the retail areas in Terminals 1 and 2 as well as the Digital Network in Terminal 3, we wanted to achieve maximum brand awareness amongst our target audience and drive customers to the stores,” says Ms Katie Butler, Account Executive, Asia–Pacific Travel Retail, Procter & Gamble Asia Pte Ltd.

“Gucci’s choice of media is strategic as the digital network creates top-of-mind awareness along the airport journey and the integrated pillars beside the Nuance-Watson and DFS stores present an immediate call to action,” commented Mr Raju Bhakta, General Manager, Eye Singapore.

“With a well-planned and wide coverage media mix selection, the integrated pillars were able to target transit passengers in the retail area while the digital network reaches both departing and arriving passengers,” added Mr Bhakta.

EYE has offices in and operates airport, roadside billboard and shopping mall media businesses
in Singapore, Indonesia, Australia, New Zealand, Europe and North America.

Eye Corp Pty Ltd is a wholly owned subsidiary of The Ten Group Pty Limited, which operates Australia’s TEN television network.

For further information please contact EYE

Janine Wood
Group Marketing Director
Ph: +61 2 8584 2222

Raju Bhakta
General Manager - Singapore
Ph: +65 6854 7653