Some extraordinary examples of public arts projects are in development across England thanks to a collaboration between the Arts Council England, The Art Fund, and London's Channel 4. Seven sites were chosen by a selection committee from over 1400 proposals. The selection was based on a variety of factors that included aesthetics, educational potential, achievability, funding, and community support.

One of the locations chosen for an installation was Channel 4's Horseferry Road headquarters. Channel 4 launched its Big Art Project as part of a celebration of the network’s 25th anniversary. A 50-foot-high metal '4' was constructed at Channel 4's entrance and was unveiled by the Culture Minister, Margaret Hodge. The ‘4’ mirrors the channel’s on-air identity with metal bars forming the channel’s logo when viewed from a specific angle, and becomes instantly recognizable.

Four artists have been given the opportunity to customize the ‘Big 4’ over the next 12 months. The first adaptation of the work, entitled Heart, was by British artist/photographer Nick Knight, with sound design by Nick Ryan. The current adaptation by Mark Titchner, Find Our World in Yours Find Your World in Ours, (pictured here) allows the public to record their own thoughts and feelings about the media. Edited footage is then played back on video monitors mounted on the structure. Mark Titchner’s design used six weather resistant AQUiVO outdoor screens to enhance the interactivity of the sculpture.

Architecture and Design Agency FreeState worked with the artist and specified the outdoor LCD screens from specialist UK distributor, PSCo. The robust screens feature a toughened glass front and an anti-reflective surface that makes them the perfect choice for temporary or permanent outdoor installations. PSCo’s features a range of AQUiVO outdoor screens, which FreeState procured through PSCo’s rental department.

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