 Amscreen Appoints Digicom for Powerleague
and Healthcare Networks
UNITED KINGDOM — Amscreen has extended its commercial arrangements with independent digital media sales house Digicom, by appointing it to sell national advertising on its Powerleague and Healthcare networks. This follows the company’s decision in early June to appoint Digicom to sell its network with BP convenience stores.
Powerleague, the UK's leading commercial 5-a-side football operator, offers a digital signage network across 43 football centres, with 465 floodlit all weather pitches. Powerleague acquired five soccer super-domes from JJB in 2008. Amscreen screens, between 15” and 42” in size, are placed right in the sign-in reception areas, capturing the large audience of sports-minded young men and juniors.
Amscreen Healthcare is the market leading registered supplier to the National Health Service. Its digital screen network broadcasts real time patient information to GP surgeries and hospital waiting rooms, providing effective communications to patients, visitors and staff. Its 448 screens can place messages in front of people at a time when health is top of mind; as patients use health services, and just before they visit their local pharmacy. 60% of the audience are female.
“This is our second win from Amscreen, and both networks expand our horizons,” says Digicom chairman Tom Goddard. “Powerleague offers targeted opportunities to reach young men passionate about sport, and the Healthcare network is similarly well-defined in the audience it delivers, the health conscious audience mindset, and the environment where the ads are delivered. Both networks lend themselves to a number of key categories and we look forward to developing their business.”
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