 New Editorial Policy at Digital Signage Universe
Digital Signage Universe will be vetting releases
more carefully from this point forward
NEW YORK, NY — This business is changing quickly. New products, services, companies, and installations are announced at an ever-increasing rate. As the amount of daily industry news grows, it has become an increasingly more difficult task for us to check every release for accuracy and post information in a timely manner. We have, until now, trusted that the information being sent to us is accurate and factual.
While we expect a certain amount of embellishment in a press release, we also expect that it will be accurate. It seems that some companies have been pushing the envelope on their facts in an effort to gain attention and market share. At a time when we are all looking to raise the profile of the industry, none of us can afford to have our credibility damaged. Credibility matters—yours and ours.
We recently carried a release on our site (which has now been removed) that marked a new low for distortions of fact. We understand that this release had a significant amount of “blow back” for the parties involved, and so Digital Signage Universe will now be vetting releases more carefully from this point forward.
Digital Signage Universe is slowing down the process to make sure that the information we receive is indeed accurate, and that credit is given where credit is due. We ask that other industry news sites to do the same. Posting company news is rarely mission-critical, and accuracy matters more than speed.
For our clients and trusted sources, Digital Signage Universe will make sure that your information
gets posted in a timely manner.
Digital Signage Universe was created to highlight digital signage as a marketing and communications tool. The goal is to feature the best-in-class installations, technology, and creative executions the industry has to offer. We carry industry-related news, such as new products and services, as a service to our readers in order to provide a complete and relevant news source for the industry. While we appreciate all of the news that is sent to us, we want to make sure that the information we do carry matters to our readers.
We have heard from some of you about this issue and we're interested in hearing your opinion. Please feel free to write us about this or anything related to growing the digital signage industry.
Contact us at: press@digitalsignageuniverse.com
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