INDUSTRY WATCH

Flypaper to Support Adobe XFL File Format; Enables
True Collaboration for Flash Creation

LOS ANGELES, CA — Flypaper Studio, Inc., creator of the leading Flash Content Management Platform, today announced that it will soon bi-directionally support Adobe’s XFL file format. This important functionality will enable the “communicator at work” and Flash developers to create and share content seamlessly between Flypaper and Flash. Support for XFL will increase collaboration and efficiency between colleagues, leverage interactive media assets across the organization, and help businesses make better use of their Flash developer resources.

Currently, knowledge workers that do not have Flash design or development experience use Flypaper to create, share, reuse and track content that rivals the interactivity and quality of custom Flash development, but are unable to share these files with Flash professionals. Flash programmers, on the other hand, use the Flypaper SDK to import their custom AS3 code into Flypaper for use as components by non-technical users. Full support for XFL, which is expected in the coming months, will allow these two audiences to collaborate in ways they haven’t been able to before. Users with no prior Flash experience will share Flypaper files directly with Flash developers for finalization and advanced treatments. Flash developers will create components in Flash and bypass any additional code work to make them immediately available for all Flypaper users.

“Flypaper is a sophisticated platform that fits a distinct need in the marketplace and serves the communicator at work segment,” said Richard Galvan, Flash product manager at Adobe. “We think they’ve done a great job of carving out their own niche and we look forward to how Adobe Flash and Flypaper will pan out for the benefit of our users.”

Flypaper Version 2.6 includes an advanced Animation Component that provides complex animation paths for Flypaper page elements. Desktop users will be able to choose between two dozen preset paths and Professional users can also import custom motion paths from Flash CS4.

“Our relationship with Adobe is very important to us and we see support for XFL as an exciting win-win for both organizations. It will give us the opportunity to jointly open up a world of advanced collaboration between Flash developers and knowledge workers,” said Pat Sullivan, Flypaper CEO. “We admired Adobe’s innovation and are thrilled to have the opportunity to support its goal to bring Flash content creation to the broader market.”

The Flypaper Flash Content Management Platform is a licensed environment where companies creating Flash projects can do more interactive content creation themselves, while collaborating and editing these projects online and in real time with outside professional agencies and disbursed teams anywhere in the world.

About Flypaper Studio, Inc.
Flypaper Studio, Inc. is the leading Flash Content Management Platform that empowers programmers and non-programmers alike to create, edit, share, track and reuse high-impact Flash content. The Flypaper platform enables the rapid development of Flash applications and allows anyone to edit and manipulate components without touching programming code. Through an API that converts Flash elements into the Flypaper Platform, Flash Programmers can create components, which can be edited and reused. Output from the application rivals the interactivity and quality of custom Flash development, but in a fraction of time and cost typically associated with such projects. For more information, visit www.flypaper.com.