 Future Software Partners With Quividi
DigiSHOW Integrates Audience Measurement and Targeted Content Triggering
UNITED KINGDOM — Future Software, a UK-based manufacturer of digital signage products, has integrated Quividi's VidiReports audience measurement application with its DigiSHOW product range.
DigiSHOW products are used by a wide range of customers from call centres to retail, from corporate to education. DigiSHOW is highly scalable and suited for single screen applications right up to large multi-national networks. Future Software have developed a dynamic playlist scheduler that reacts to the majority audience of a given screen.
Future Software’s digital signage product range, introduced over 12 years ago has been implemented in a wide range of applications in many different markets in many different countries. Starting with a single display in a reception area which has subsequently been upgraded to a fully functioning digital signage network incorporating multiple zones in multiple offices with the option to control each display in each zone centrally and/or locally via an easy to use Windows based drag & drop interface. Advanced features include media and end-point synchronisation, interactivity and audience measurement.
"Many of our developments are in retail environment and it is important to advertisers that their messages are seen by a target demographic", explains Chris Fulton, managing director of Future Software. "We can now schedule content based on the dominant demographic in a store over a particular period".
Future Software is able to provide customers with full reporting suite of audience data so that operators can demonstrate the effectiveness of a campaign. Viewer demographic, attention time, dwell time and 'opportunity to see' (number of potential viewers and aggregated footfall in front of a given screen) are provided in chart form or as tabular reports.
The DigiSHOW digital signage platform can be tailored to trigger specific content on predetermined events. For example playing a specific advertisement based on the majority gender in front of the screen.
Olivier Duizabo, CEO of Quividi said, "We are delighted that Future Software have integrated VidiReports into DigiSHOW. Their digital signage product range has been enhanced with tools for increased accountability and relevance, which are increasingly important in this competitive economy". |
