 Intava Announces New In-Store Music and Promotion System
and Global Music Deal with Jamendo
Intava Backbeat™ Lets Customers Browse, Preview, and Play Music, Giving Restaurants
and Retailers a New Way to Entertain and Inform Customers
BELLEVUE, WA and LUXEMBOURG — Intava, a leader in interactive media systems for retailers, restaurants and consumer brands, today announced Intava Backbeat™, an in-store music and promotional system, and a global music licensing partnership with Jamendo PRO, a leading online music licensing platform. Intava Backbeat features Jamendo PRO’s catalogue of over 200,000 tracks from artists around the world and is designed to help retail establishments engage customers and further distinguish their brands. Backbeat not only provides ambient music for any store or restaurant, but also lets customers browse, preview and play music on the system’s dynamic touch screen, all while seeing the latest in-store promotional messages.
Music Connects Customers and Brands
Music is a powerful tool for connecting with customers and entertaining them while they shop or dine. A carefully selected playlist can enhance a company’s image by providing a new branding dimension. Recent research shows a direct link between an effective in-store music strategy, revenues and customer loyalty, with 79 percent of consumers saying that music encourages them to stay longer in stores and spend more1. Intava Backbeat is a powerful upgrade to simple ambient music, enabling retailers to target specific audiences with fresh, entertaining content tailored to their tastes. The result is a richer brand experience and more purchases from customers.
Through Intava’s partnership with Jamendo, Backbeat leverages the world’s top online music platform for free and legal music downloads, providing restaurant owners, hoteliers and retailers with fully customizable background and interactive music systems. With more than 200,000 music tracks available, Backbeat allows customers to queue up tracks by moving them around the screen, view album art, preview as many songs as they like, and learn where to get their favorite tracks online. The system is also flexible enough to keep pace with a retailer’s in-store entertainment and promotional strategies, and at the same time offer an advertising medium for further revenue opportunities.
“Music is a universal connection point for consumers, bringing them closer together and enhancing their experiences, which is why we’ve incorporated music into our interactive media systems,” said Troy Carroll, CEO of Intava. “Intava Backbeat provides a full-service entertainment solution for any store, restaurant, or hotel operator and offers a unique branding element through music. Through our partnership with Jamendo, Backbeat is able to deliver the latest music content to consumers on a dynamic touch screen system, transforming ambient music into engaging customer experiences.”
“We are excited about our partnership with Intava and our ability to provide their retail partners with fresh music from leading independent artists around the globe,” says Dan Aufhauser, director of business development at Jamendo. “The Jamendo PRO music service combines simplicity, quality and cost-effective rates so that partners like Intava can easily implement music into their products while always ensuring fair compensation to the artists.”
Intava Backbeat is a new product in the company’s range of touch-screen media systems that engage customers where they shop or dine, helping consumers compare and select products, control and enjoy entertainment content, and access product and store information. Intava offers products for retail, restaurants, and food and drug stores that can be scaled to thousands of locations worldwide, easily updated with new content and promotions, and managed remotely, making it easy for retailers to both implement and expand their systems as they grow. |
