Las Vegas' Hard Rock Cafe Installs 18 foot Multi-touch,
Multi-user Screen Memorabilia Wall
 LAS VEGS, NV — Hard Rock International has partnered with Technomedia Solutions and Obscura Digital on the installation of a 18 foot multi-touch, multi-user Memorabilia touch Wall at is recently opened Hard Rock Cafe Las Vegas.
Crafted from a single sheet of Stewart film glass, the interactive touch screen is custom made for the Las Vegas Hard Rock location. The touch Wall technology highlights Hard Rock’s unparalleled memorabilia collection on a grand scale. A guest can access and expand a single image or video to be as large as the wall itself. Up to six guests can explore the collections in dynamic "zones" simultaneously. The technology behind the installation is as impressive as the incredible graphics. With image resolution upwards of 12 megapixels, its the next best thing to holding the item yourself.
“We were excited to work with Hard Rock on this revolutionary project,” said Obscura Digital CEO Patrick Connolly. “This is the longest, largest and most technologically sophisticated multi-touch wall we’ve built. It utilizes our newest Fireframe technology, and the result is the highest resolution, seamless multi-touch display we have ever seen. We are delivering a 6000 x 1000 pixel display, so that multiple users at a time can enjoy the vast Hard Rock Memorabilia collection in stunningly high resolution. With this display, customers can literally zoom so deep into the images, that things like a scratch on Buddy Holly's glasses can be seen 3 feet wide. The graphic quality of this system is something the public has never seen, and the impact on the customers is something they will not soon forget."
Hard Rock International opened the new Hard Rock Cafe in Las Vegas on September 5, 2009 anchoring the Showcase Mall development at the heart of the world-famous Las Vegas Strip. The 42,000-square foot flagship cafe features a 950-seat restaurant, live concert venue and the world’s largest Rock Shop complete with Hard Rock’s limited-edition merchandise. This is Hard Rock’s second cafe location in the Las Vegas market.
The new cafe also incorporates interactive technologies that include Microsoft Surface, providing a 360-degree, multi-user interface that uses cameras to sense objects, touch and hand gestures on the 30-inch display. Hard Rock collaborated with Duncan/Channon and Vertigo to create several custom applications for use on the Microsoft Surface platform. A key feature is the worldwide memorabilia application that allows the guest to locate Hard Rock properties from around the world, explore images of both the exterior and interior of the building, then deep-zoom into the iconic memorabilia items housed within those walls. Deep zoom was previously showcased via Hard Rock’s Memorabilia 2.0 online portal. This application also grants users the ability to pivot from one collection to another, using categories such as artist, year, genre, and type. Guests can also expect many other custom applications via Microsoft Surface designed to showcase Hard Rock's unique content.
“We could not be more thrilled to welcome guests to our brand new location on the Las Vegas Strip,” said Greg Thomas, Operations General Manager for Hard Rock Cafe Las Vegas. “Our three-story location, complete with live venue and one-of-a-kind technology, will be sure to deliver a kick-ass guest experience that rocks!”
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