PumpTop TV Salutes The Hispanic Market
At-The-Pump Network Targets Heavily Concentrated Hispanic DMAs With 24-Hour Focused
Programming Covering Entertainment to World Affairs
IRVINE, CA — In an effort to demonstrate just how interactive and diversified programming can be on the leading nationwide out-of-home digital media network, PumpTop TV has announced that selected stations in eight major metropolitan DMAs this week will feature Hispanic-focused content to provide viewers with a richer, more targeted experience. The cities selected have a large Hispanic population: Los Angeles, San Diego, San Francisco, Sacramento, Houston, Dallas, Phoenix and Chicago.
Starting today, Monday, Dec 7th, PumpTop TV will feature programming from Rooftop Comedy, Alebrije Entertainment, Univision’s top astrologer Walter Mercado, Manana Media, Sony Music featuring David Archuleta, Splash News Online and Movie City News highlighting a special interview with Penelope Cruz about her upcoming movie “Nine.” The programming will rotate so that PumpTop TV viewers will receive a wide variety of entertainment and information that will consist of video and banner content.
Doug Woo, Executive Vice President of AdtekMedia, the parent company of PumpTop TV, said, “We are very excited to be able to demonstrate just how flexible and user-friendly our network can be. PumpTop TV knows and understands how important the Hispanic market is to the future of the United States so we are delighted to be able to serve this market with dedicated capabilities. As time goes on, PumpTop TV will explore and launch many cutting-edge possibilities. Like any new communications tool that has multi-platform capabilities, our system will evolve into a major out-of-home information video network that can deliver all kinds of content on a unique interactive basis.”
The PumpTop TV network is part of the ground breaking joint venture between PumpTop TV and Outcast that lets advertisers such as Red Bull, GM and Verizon reach a combined audience of more than 20 million motorists each month on 12,600 screens at service stations and convenience stores nationwide, including 15 of the top DMAs. |
