Screen Media Expo Europe 2010 and DOOH Expo
Event Registration and Education Program Call for Papers Now Open
UNITED KINGDOM — Screen Media Expo Europe returns for its fifth anniversary year with new dates, a new venue, an exclusive Digital out-of-Home (DOOH) show-within-a-show, and a thought provoking education program. Taking place May 5-6, 2010 at London’s Earls Court, Screen Media Expo will be the focal point in the European and International digital signage and DOOH media calendar.
For the first time, Screen Media Expo will host DOOH Expo to provide advertisers, marketers and media owners with a tech-free networking marketplace. The dedicated show, sponsored by Grand Visual, will be the place to make connections with key players and see best practice examples of this effective advertising medium. Information on both events and online registration is available via www.screenevents.co.uk/screenexpo2010 and www.screenevents.co.uk/DOOH-EXPO
“The enhanced, two-pronged expo approach is already attracting huge industry attention,” commented Mark Pigou, Director, Screen Events Ltd. “New exhibitors have signed up and many veterans have increased their investment showing positive signs of industry recovery and growth in 2010. Visitor volume is projected to reach 5,000 from over 70 countries, and we anticipate that over 130 exhibiting companies will be engaging and doing business on the show floor.”
In partnership with the Imperative Group, Screen Media Expo Europe 2010 will be home to an intelligently structured and detailed two-day learning program consisting of three channels:
Day 1:
Channel 1: Screen Science – The marketing, media and commercial value strand
Channel 2: On Screen – The content strategy, creation, delivery and development strand
Channel 3: Screen Feed – The mechanisms, operations, processes, products and services required to deliver and manage screen media networks
Day 2:
Channel 1: Futureology – A practical look into the technologies, approaches and methods that will shape the screen media and OOH markets in the coming years
Channel 2: The Smallest Screen – The influence of mobile handsets, how they will change the game tomorrow and how we prepare
Channel 3: The Green Standard – This channel examines the long term ecological benefits of digital media and how to reconcile the benefit of pixels over paper
On 6 May, within DOOH Expo, the 2nd Annual European DOOH Media Summit will take place in association with Media Week. This year, the emphasis will be on international DOOH perspectives featuring lively case studies and presentations from leading brands, agencies, contractors and suppliers. Themes include: DOOH’s impact on integration of media, DOOH in 2009 and 2010 predictions, Buying DOOH, Promoting DOOH’s new frontiers and Creativity and DOOH.
A second major conference, the Digital Signage Strategies Forum, will run for half a day on 4 May and all day on 5 May in the conference centre above the show floor. Running in association with Strategy Institute and sponsored by Intel, the forum is aimed at digital signage users, integrators, suppliers, content producers and industry experts offering key knowledge on digital signage implementations and their immediate benefits. For details please visit: http://www.strategyinstitute.com/050409_dsforum/dsp.php
In addition to the above, there will be adjoining show floor theatres, workshops and presentation suites where speakers will present targeted content on a range of themes and issues that are strategic to the industry and its continued growth. Further information will be released soon.
Canditv will also be part of the Screen Media Expo and DOOH Expo mix using their innovative mobile to screen technology to bring added value to show attendees and conference delegates, as well as to attract key brands, sponsors and stakeholders to the show.
BroadSign and Samsung are this year’s Screen Media Expo title sponsors with Intel and Scala as silver sponsors.
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